Matthew Brown's Analyst Perspectives

In the rush to embrace AI and automation, organizations are making a critical misstep: they are treating technology as a replacement for HR rather than as an enabler of its evolution. While AI, machine learning and automation offer powerful efficiencies, HR's core mission has always been about people. The challenge today is ensuring that technology amplifies—not replaces—the human touch in HR. Unfortunately, many organizations are being short-sighted in their approach, failing to fully leverage...

If you’ve ever held the same job title at two different companies, you know firsthand how misleading job-based approaches to work can be. I’ve had the same title across different organizations, and the roles couldn’t have been more different. The responsibilities, expectations and even the skills required varied so significantly that it made me question why we continue to define work through the lens of static job descriptions.

If you’re an HR professional, the term “API” might make you want to hand things off to IT and move on with your day. After all, you’re here to focus on people, not tech jargon, right? But here’s the thing—APIs play a major role in making sure your HR technology works for you. And no, you don’t need to be an engineer to understand why they matter.

The HCM market has undergone a significant transformation in recent years. Legacy providers, long the dominant force, built their platforms primarily for administrative efficiency—streamlining HR processes but often overlooking the broader employee experience. However, today’s workforce expects more. Employees and managers now demand intuitive, engaging and connected HR experiences that extend beyond transactional tasks.

Payroll is one of the most universal touchpoints within any organization, impacting every employee on a regular basis. It’s the one thing every employee notices if it does not work perfectly. Yet, despite its far-reaching presence, payroll often operates quietly in the background, treated as an administrative function focused solely on ensuring people are paid accurately and on time. This perception, while understandable, drastically undervalues what payroll can offer.

Technology should be viewed as an enabler of program success for diversity, equity, inclusion and belonging, providing extended support that enables teams to expand their reach and ability to execute more complex business processes. AI-powered recruiting platforms, for example, help remove bias from the hiring process by analyzing job descriptions and identifying language that may unintentionally deter diverse candidates. Tools that utilize algorithms to parse and review resumes can prioritize...

For many years, HR teams encountered an endless stream of buzzwords often intended to garner excitement about new technological developments or further evolution of the HR profession. Unfortunately, this often leads us down unproductive paths in the attempt to be part of the conversation. Often, executives and senior leaders will express a requirement to include the latest buzzwords in any software RFPs as a minimum for participation. HR teams find themselves in a position of compliance but...

The topic of skills is not new to the world of talent management or development, making many appearances in the talent conversation over the years. Recently, it has been a permanent fixture in the discussion, focusing on the total integration of skills across all aspects of the employee experience. The term “skills economy” describes the evolution of how value is assigned in the workplace and employment, emphasizing the importance of individual skills over traditional job credentials.

Compensation practices are currently experiencing a substantial transformation, driven by evolving workforce expectations and rapid technological innovation. This shift is fundamentally reshaping how organizations approach rewards and recognition for workers. Technologies like data analytics enable more precise and personalized compensation management strategies while also fostering greater transparency and equity in how performance is measured and rewarded. These changes reflect a broader...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Learning Management Systems: Ventana Research Buyers Guide is the distillation of a year of market and product research by Ventana Research.